How Much is Your Time Worth? The ROI of Hiring a Professional Copywriter

One of the best ways to establish your brand and sell products and services is by writing effective copy for all of your online and offline marketing and communications. Many business owners take copywriting activities into their own hands, seeing it as something quick and painless that they can do themselves without having to explain their vision to a professional - especially now that we have AI tools that empower them to do this. Unfortunately, this may not be the best way to generate leads or be the most cost-effective option. 

Why DIY marketing isn’t the best option for your business

While it may be tempting to take the DIY route for your business’ marketing, there are a number of reasons why it’s not the best idea. Copywriting can be a long and arduous process; transporting the perfect words that accurately sum up your business from your brain to an empty page takes more effort than most people might expect. Sure, you can use AI, but it always plays it safe and delivers bland, uninspiring copy that’s usually thin on facts. You may find yourself taking more time to tweak an AI first draft than you would writing it from scratch. 

You’re probably going to be taking on this time-consuming and mentally exhausting task outside of your regular working hours, taking up valuable downtime and adding additional stress and work to your life. This time could be better spent dealing with other aspects of your business, spending quality time with family and friends, or just relaxing. 

Not only will taking the DIY route cost you valuable time, but it may also cost you business. Poor copywriting and ill-informed search engine optimization (SEO) tactics will not generate the amount of leads that professionally written content will, and can even lead to lost business in the form of customers opting for competitors with content that reads as being more helpful and human. 

While you may know more about your business than an outsider, that doesn’t necessarily mean that you know how to articulate it and put it into writing that sells your product or service. A good copywriter is adept at quickly picking up on a company’s strengths and may have even written content for your particular industry. 

The benefits of consulting a professional copywriter

Your professional and personal responsibilities deserve all the attention they can get, and adding DIY copywriting to the mix is yet another distraction that few business owners can afford to take on. 

Effective copywriters will meet with you and your team to gain a better understanding of how your business works, what you want to accomplish through your copy, and what audiences you’re looking to maintain or break into. 

After gaining some insight into how your business works, a professional copywriter will tailor their writing to your needs, writing specifically for the audiences you want to target, crafting messages that will resonate with the intended audience, and using key phrases and words for search engine optimization that will ensure your organization comes up as one of the first few result in search engines and AI search. 

Showing the ROI through reporting 

For business owners who are hesitant about the ROI of having a professional write your company’s copy, professional copywriters such as the team at Working Web Copy will provide you with regular reports featuring hard data about the performance of the copy. These reports will indicate what audiences are searching for your content, which key phrases are bringing them to your content, and will allow you to easily pivot and change your strategy if something isn’t working as intended, or expand efforts with content that is working. 

Professional copywriting on your website or blog can sell your products and services more effectively than many other forms of marketing, helping you reach the right audiences instead of the same old trash leads you may be getting from ads.

For more information on how I can help to transform your business through powerful copywriting, carefully tailored social media management, and the right digital strategy, contact me today.